Beauty, Purpose, & Heart: Inside Our Shop with Purpose Event

At Beauty Holiday Inc., we believe in the power of self-care and community to provide comfort and healing to women and families facing life’s toughest challenges. Our Shop With Purpose event at Estia (Naples, FL) on October 23rd, was the most beautiful example of exactly this.

We invited our community to come together to celebrate the Beauty Holiday mission by curating self-care gifts to benefit survivors of human trafficking and turning everyday shopping into something intentional, impactful, and full of heart. Picture this: a room filled with kindness, giving back, and community, to help make the world a kinder, more beautiful place.

The Beauty Holiday Dream Team (from left to right): Gianna DeMedio Simon (VP), Brittany Hook (Finance Manager), Lindsay Colameo Peragallo (Founder and President), Kristina Conley (Senior Advisor), Vanessa Boyle (Program Manager), and Olivia Conley (Events Specialist)

What it Means to Shop with Purpose

When you attend a Shop With Purpose event, you’re not just browsing your favorite brands, you’re becoming part of a movement. On a beautiful evening at Estia, something truly special unfolded. It was an unforgettable night where beauty met purpose, community met compassion, and every purchase made a difference. The Beauty Holiday Shop with Purpose event wasn’t just about shopping; it was about showing up for women in need and proving that when we come together, beauty can do good.

From the moment guests walked through the doors, the atmosphere buzzed with warmth and excitement. The restaurant’s cozy elegance made the perfect backdrop for an evening that blended self-care, giving back, and heartfelt connection.

A Warm Welcome: The Beauty Bar with a Purpose

Guests began their evening at our stocked Beauty Bar, with tables lined with incredible products, from brands like MAC Cosmetics and Kendra Scott, and overflowing with skincare and haircare favorites. But this wasn’t your average gift bar. This was a “Pay it Forward” gifting experience where guests assembled a self-care bundle that would be gifted to survivors of human trafficking via two incredible organizations, Path2Freedom and Eden House.

As attendees thoughtfully selected items to include, they were also invited to write a handwritten note of encouragement to accompany their gift. Messages of love, hope, and solidarity poured in — words like “You are worthy,” “You are loved,” and “You are not alone.”

It was a powerful reminder that beauty isn’t just about products — it’s about connection, compassion, and the comfort we can share with one another. By the end of the night, we assembled more than 87 self-care gifts filled with heart and kindness, that were passed directly to Path2Freedom and Eden House.

Feel-Good Shopping

The beautiful Estia event space was transformed into a dreamy marketplace of mission-minded shopping. The room was filled with an alluring lineup of local and national vendors, each chosen not just for their beautiful products, but for their willingness to give back.

From fashion and jewelry, to books and home goods, there was something for everyone, and every purchase came with purpose. A portion of every sale (anywhere from 20-100%!!!) was donated directly to fund the Beauty Holiday mission, helping to fuel more of the good that we do, delivering moments of comfort and self-care to women and families facing hardship.

We were overwhelmed by the kindness of our brand partners who joined us in donating for good. Z SUPPLY generously contributed cozy loungewear for 100% give-back, while Show Me Your Mumu offered stylish dresses and fashion pieces also for 100% donation. Guests couldn’t get enough of editor-favorites from Geometry — known for the prettiest dishtowels of all time — who also participated with a full 100% give-back.

Additional favorites included the coolest hats from DadSZN, phone chains and accessories from Pretty Connected, and thoughtfully designed gratitude journals and notepads from The Happy Notes Book that reminded guests to pause and reflect on the good.

Our vendor lineup brought even more heart and sparkle to the evening — from Bellatrix Candles’ hand-poured candles, to timeless jewelry from Kendra Scott, darling children’s clothing from Sunset and Pine, and SoFlo Custom Charm Bar, where guests loved designing their own charm pieces to take home.

Every vendor brought their own touch of purpose and style, proving that when we shop with intention, every purchase can create a ripple of good.

Guests shopped, sipped, and mingled, but what set the night apart was the shared sense of meaning. There was a buzz in the air that went beyond excitement for products or style; it was the energy of people coming together to make an impact.

As one attendee shared, “It felt amazing knowing that what I bought tonight will help another woman feel seen, supported, and loved.”

Behind every act of giving is a team with heart. 💫 Thank you to our incredible volunteers and the Beauty Holiday team who helped bring our mission to life at Shop with Purpose.

Community, Connection, and the Ripple Effect of Good

What made this event so meaningful was how naturally the act of giving became woven into every moment. Guests weren’t just shopping — they were connecting. They weren’t just writing notes — they were sharing hope. And in doing so, they became part of a ripple effect of kindness that will continue long after the night ended.

Through the partnerships with Path2Freedom and Eden House, each self-care bundle and handwritten message will reach a survivor of human trafficking, delivering self-care, comfort, and support to a woman who is rebuilding her life and reclaiming her strength. These small gestures carry enormous weight, reminding each recipient that she is seen, valued, and loved.

Through the funds raised from our Shop with Purpose event, Beauty Holiday will continue to expand our reach, delivering self-care bundles, hosting give-back events, and creating more opportunities to share comfort and confidence where it’s needed most.

Looking Ahead: More Feel-Good Shopping to Come

If you missed our night at Estia, there are more opportunities to shop with purpose and be part of this growing movement.

✨ November 15 — Shop with Purpose on Third
Join us at Addison Bay, Hill House Home, and Lilly Pulitzer for a full-day of holiday shopping and giving back. Stop by to curate a self-care gift - complete with a handwritten note - to support women battling critical illness. Plus, shop these amazing brands, knowing a portion of every purchase is donated back to fuel the Beauty Holiday mission, delivering a dose of self-care and comfort to women facing life’s toughest challenges

🎁 December 8 — Le Bon Vie Shop With Purpose Pop-Up
Stop by our week-long pop-up to shop AVA’s signature silhouettes and one-of-a-kind designs, and a Beauty Holiday curated gift boutique, with a portion of every sale funding our mission! Plus, help pack a self-care gift- complete with a handwritten note- for survivors of domestic abuse.

Thank You for Being Part of Our Mission

The success of our Shop with Purpose event at Estia was only possible because of the incredible people who showed up: the guests, vendors, partners, and supporters who believe in what we do and why we do it.

Together, we proved that beauty can truly make a difference. And while one evening may have come to an end, the impact it created will continue to ripple outward in every note written, every bundle gifted, and every act of kindness inspired by that night.

Thank you for helping us grow our mission and share more comfort, care, and confidence with women and families facing hardship.

We can’t wait to see you at our next event!